3 Tips to Keep Your Sneakers Clean

A sneaker is more than something to put on your feet: it's style, self-expression and often an investment too. If you want your pair to stay box-fresh for a long time, wearing it isn't enough – you've got to look after it. A fresh, spotless pair doesn't just look great – it holds its value for longer, especially if it's a limited release.

Protect them from the very first step: sneaker shields, heel protectors, waterproofing

If you want your sneakers to keep their original shape and stay clean for a long time, prevention is key. A sneaker shield helps prevent creasing on the toe box, which – especially on leather and premium materials – can be both a cosmetic and a structural problem.

A heel protector keeps your pair's shape stable and reduces wear on the inside. And a water- and stain-repellent protector spray stops rain, mud or drink spills from leaving marks on the upper.

TIP: Crep Protect products are the most reliable choice – most people use them to keep their pairs clean.

With these essential accessories, your sneakers will not only stay box-fresh for longer – they'll be easier to keep clean too.

DIY cleaning – home methods and product picks

Looking after your sneakers doesn't necessarily need a professional service – a few simple DIY methods at home can make them look like new. The most important thing is to always use a cleaner that suits the material: what works on canvas might not be right for leather or mesh.

How to clean them at home:

• Remove the laces and insoles.
• Use a soft brush or a cloth to get rid of dust and surface dirt.
• Use a dedicated sneaker cleaner, diluted with lukewarm water.
• Don't soak the pair completely – gently wipe it over several times instead.
• When drying, avoid heat – room temperature with newspaper stuffed inside works best.

What never to do – common mistakes

If you want your sneakers to stay looking new for a long time, there are also a few things you should avoid, alongside the good habits.

One of the biggest mistakes, straight off: putting them in the washing machine.

Machine washing can ruin the glue, warp the sole, fade the materials and even permanently damage the shape of your sneakers.

Other common mistakes:

• Scrubbing too hard with a stiff brush – it can damage the material.
• Using harsh chemicals, such as household bleach.
• Speed-drying with a hairdryer or next to a radiator – this can crack or warp the material.
• Fully soaking them in water – this can be fatal, especially for leather and glued parts.

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Image sources: nike.com, adidas.com, crepprotect.com,