The history of Adidas – the evolution of the three stripes
Adidas is now not only one of the biggest names in the world of sports, but also a defining figure in streetwear culture and street fashion. And it's no wonder, as almost everyone now instantly rec...
TikTok's impact on sneaker fashion: what's trending now in 2025?
TikTok is one of the most powerful drivers of sneaker culture today. Short videos and challenges can turn a model or style into a global trend in an instant. TikTok and the sneaker hashtag effec...
The history of sneaker culture: how did sneakers become a status symbol?
Sneakers are now much more than just sneakers – they are a culture, a form of self-expression, and often even a status symbol. But how did we get to the point where a pair of shoes can rival the pr...
Sneaker collabs that rocked the internet
One of the most exciting parts of sneaker culture is the world of collaborations: when iconic brands, legends, celebrities and designers come together, the result is often a cult piece that the who...
What do your sneakers say about you?
Your sneakers say more about you than you might think: your personality, style, lifestyle, status and preferences. Your sneakers are more than just shoes – they are a message to the world. A vibran...
The Jordan Story – The Brand That Outgrew Michael Jordan
The Air Jordan is more than just a shoe – it's a story, an attitude, a symbol of an era. Few sneakers have shaped fashion, culture and self-expression as much as Nike's iconic model. It all star...