Sneakers are not just shoes: they are a style, a form of self-expression and often an investment. If you want them to stay fresh and new for a long time, you don't just have to wear them, you also have to take care of them. A fresh, spotless sneaker not only looks good, but also retains its value for a long time - especially if it is a limited edition piece.
Protect from the first step: Sneaker shield, heel protector, impregnation
If you want to keep your sneakers looking their best for a long time, prevention is key. Sneaker shields help prevent toe-creasing, which can be an aesthetic and structural problem, especially with leather and premium materials.
The heel protector keeps the shoe's shape stable and reduces internal wear. A water and dirt-repellent impregnation spray prevents rain, mud or drink stains from leaving marks on the upper material.

TIP: Crep Protect products are considered the most reliable choice, most people use them to keep things clean.
With these essential accessories, your sneakers will not only stay new longer, but they will also be easier to keep clean.

DIY cleaning – home methods and product recommendations
Maintaining your sneakers doesn't necessarily require a professional service – you can restore them to their former glory at home with a few simple DIY methods. The most important thing is to always use a cleaner that is suitable for the material: what's good for canvas may not be suitable for leather or mesh surfaces.

Guidelines for home cleaning:
- Remove the laces and insoles.
- Use a soft brush or cloth to clean dust and surface dirt.
- Use a special sneaker cleaner , diluted with lukewarm water.
- Don't soak the shoes completely - instead, gently wipe them several times.
- Avoid heat when drying – at room temperature, stuffed with newspaper is best.
What you should never do – common mistakes
If you want your sneakers to stay new for a long time, there are things you should avoid, in addition to the basics.
One of the biggest mistakes right away: putting it in the washing machine.

Machine washing can ruin the shoe's adhesive, deform the sole, fade the materials, and even permanently damage the shape of your sneaker.
Other common mistakes:
- Scrubbing too roughly with a hard brush can damage the material.
- Using harsh chemicals, such as household bleach.
- Drying quickly with a hair dryer or near a heater – this can crack or deform the material.
- Complete immersion in water – especially for skin and glued parts – can be fatal.
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image source: nike.com, adidas.com, crepprotect.com,




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