If you only read one article about sneakers, make it this one!
Finally, an article that contains all the important information about sneakers. No side conversations or unnecessary circles – just the point, but in sufficient detail. Recommended for sneakerheads, a must-read for parents! If you want to get an idea of the topic in 5-10 minutes, then definitely read on!
We didn't want to leave anything important out, so this is a bit longer. If you don't have time to read it all now, just click on the title in this table of contents that appeals to you the most! 👇
I. What is a sneaker?
How did sneakers become so cool?
Who are sneakerheads?
II. A brief history of the coolest sneakers
Air Force 1
Air Jordan
Dunk
Yeezy
III. What kind of sneaker suits you?
The sneaker for the season
Sneakers for boys and men
Sneakers for girls
Where will you wear it?
I. What is a sneaker?
Unfortunately, there is a lot of bullshit online about what exactly it is. sneakers. 🐂💩
But seriously: why would anyone think that if he writes that... Sneakers are the sports shoes that we mainly wear on the street., then you answered this question…? 🤦♂️
It's time to pour clean water into the glass! 💦🥤
It is a fact that sneakers were originally designed specifically for athletes and were primarily worn by them. Today, one of the most popular they became everyday wear. 👟
But this is just the tip of the iceberg, there is more to it than that. about more it's true! 🧊⛰️
How did sneakers become so cool?
The history of sneakers It dates back to the 1920s. (Yes, people were still alive back then, and they even wore shoes! Just ask your grandparents or great-grandparents! 👵👴)
In fact, we can actually look back even earlier than that: according to some sources, rubber-soled shoes began to spread as early as the end of the 18th century (i.e. the 1700s). (Of course, we can't talk about a big hype at that time, Petőfi certainly didn't recite the National Anthem in sneakers even in the mid-1800s! 👨)
(Interestingly, at that time, when it came to rubber-soled shoes, there was no distinction between shoes for the right and left foot; both feet of a pair were designed the same. It's a good thing that this was eventually overcome.)
Well, back to the early 1900s, when the rubber sole is complemented by a canvas upper, which was a huge innovation. And it was also around this time that Converse sneakers for basketball appeared, and then the big sports brands that are still known today were founded one after another. 🤯
These brands were initially mainly for athletes (Oh no! What did you think their target audience was, those file cabinets?) They started making increasingly comfortable shoes for runners and basketball players, among others. (It's strange to think that before that, comfort wasn't such an important factor in sports shoes.With today's minds, we can't even imagine what kind of shoes they were wearing back then...) ⛹🏻🏃🏻♀️🤾🏻
Then, of course, people soon realized that It's not just important to wear comfortable shoes when doing sports. It's true, this realization would mean nothing if it weren't accompanied by two other very important things:
1️⃣ The sneakers They looked so good, they were much cooler than the other types. (This, let's say, hasn't changed much since then.)
2️⃣ The basket players, who wore these shoes, they were incredibly cool at that time. (Opinions are divided on whether this is still the case today.)
The bottom line is: the thinking/culture/trend was born that these shoes can indeed be worn in everyday life. Sneakers have started their journey to conquer the world! 👟🌎
Conquering the world a researcher who works on the topic (sociologist Yuniya Kawamura) divides it into three parts.
🌊The first wave of conquest can be dated to the 1970s and 1980s, when the Hip-hop culture (also) embraced sneakers. RUN-DMC released Adidas song (click here and check out the clip too), which can even be considered a symbol of sneaker culture meeting pop culture, and even became part of pop culture.
🌊The second (perhaps the strongest) wave is none other than the release of Nike Air Jordans. Michael Jordan (if you don't know who he is, scroll down to the Air Jordan section) took to the court in a Nike sneaker signed with his name - and suddenly everyone wanted one. (You could say that Michael Jordan became the number one influencer of sneakers, or at least Air Jordans - but at the time, that word wasn't used.)
🌊The third wave is created by increasing globalization and the digital age. Today, sneakers can be found everywhere in the world, and as their marketing and culture become stronger and more live, Today, knowing them is practically part of basic education. (Dear parents reading this: indeed, not only can the young learn from the elderly, but the elderly can also learn from the young!)
Who are sneakerheads?
"Yet another stupid, new expression that only young people understand..." – the neighbor would grumble if she read this article. 😤
If even you don't know who they are sneakerheads, but you don't share the neighbor's opinion, then it's time to find out who they are. (Maybe you are too, but you don't know it...? 🤷♂️)
It's not set in stone who we can call a sneakerhead - if we approach the topic casually enough, we can even call those who they love sneakers, and let's say they also collect them, They are always hunting for the newest, coolest pieces.
But let's just say that this is just basic level. For those who pursue this matter at a high level, a little This is all about more.They are willing to camp outside stores until they open just to get a pair of shoes. The truly obsessed sneakerheads they'll do anything to get those limited edition shoes, which are only produced in limited numbers. 😮
Or sneakerheads, for example, those determined collectors who have more sneakers than the residents of a medium-sized Hungarian village.
So basically anyone who is passionate about sneakers can be a sneakerhead. We know quite a few sneakerhead celebrity too. Justin Bieber, Chris Brown, and DJ Khaled, for example, have very serious collections.
II. A brief history of the coolest sneakers
History class is starting! We know how boring some teachers can be, so we promise we'll do everything we can to make it a little easier. exciting and interesting But if you want to get in the know about the most famous sneakers, you can't miss the following lines! 👨🏫
Air Force 1
THE Nike Air Force 1 It's inevitable when we talk about sneakers. There's no question that we have to start our presentation of the most popular sneakers with this shoe! 😍👟
Published in 1982 Nike Air Force 1 was the first sneaker to feature Nike air technology It was named after the Air Force One plane, which the US President flies on. And speaking of soaring: the Air Force 1 its popularity remains unbroken to this day. ✈️
The shoe has gone through many different versions and is available in a wide variety of colors – you just have to look for them in the right place!
A true classic – a true icon! There is no sneakerhead who doesn't own a pair Air Force 1!
But what is the secret to the success of the Air Force 1? 🤷♀️
Nike's success story began in 1972. It is true that the company was founded in 1960, but it was not until 12 years later that it released the running shoes with which it broke into the sports shoe market under the Nike brand. Of course, these were not the Nike Air Force 1 there were shoes. 😂
It took some time for Nike to start making basketball shoes. The first Nike Air Force 1 shoes appeared in the 1980s when designer Bruce Kilgore found a way to make Nike air to incorporate its technology into basketball shoes. ⛹🏻👟
It wasn't long after that that Nike signed six NBA stars to wear the elevated version of the shoe on the court.
Then Nike almost pulled a bad move. The decision makers thought that the simple, functional Air Force 1They would not be able to compete with the increasingly popular colorful sneakers and wanted to discontinue their production. 🤦♂️
Fortunately, public opinion thought differently, which prompted Nike to change its decision. The Air Force 1production. Year after year, and later even month after month new color variants have appeared – the sneaker culture and climbed to the top. 😻
In the 1990s, the Air Force 1 all-white version – the sneaker that is still a true classic today, one that should not be missing from any sneakerhead's collection. It is so popular white Air Force 1 Lowthat more than 20 years after its release, 12 million (!) copies were sold in one year. 🥰
Of course, the story doesn't end there. The new limited edition, special editions have arrived. Air Force 1-s – a generation of sneaker enthusiasts created by Nike in the late 1990s and early 2000s.
Air Jordan
If you haven't watched it on Netflix yet... The Last Dance (in Hungarian: Michael Jordan – Until the Last Championship), then it's time to make time for it! 🍿📺
The series chronicles Michael Jordan's career with the Chicago Bulls and is brutally entertaining even for those who aren't much of a basketball fan. 🏀
A must for sneakerheads and sneaker fans reading Part 5 is the fifth episode, as that part tells the story of the Air Jordans.
But if you prefer movies to series, we still have a tip: the one released this spring Air - Fight for the legend You can't miss the film, as it is specifically about the birth of Air Jordan!
Well, that's enough about free advertising, let's see what
How did Air Jordan come about? 👟
In the 1980s, the official shoe of the NBA was Converse. Michael Jordan However, despite his attempts to reach an agreement with them, the company did not want to prioritize Jordan shoes and to push its other sponsors (such as Larry Bird and Magic Johnson) into the background in comparison to Michael, who was still just spreading his wings at the time. 😕
Michael Jordan wanted to sign with another brand, but he was unsuccessful with Adidas either. His agent, David Falk, therefore began negotiations with Nike. But since Nike was known for its running shoes at the time, Michael Jordan did not like this direction.
But his agent knew how to convince him: he went straight to Jordan's mother to ask her to talk to her son's head. So Michael Jordan finally listened to Nike's offer (what else could he have done...?🤷♂️), then at the suggestion of his father (in the end, both parents were needed for success👨) accepted it.
Nike happened to introduce it around this time. the air technology, and since word began to spread about Jordan performing miracles on the court while floating in the air, it was no question that the new shoe would be named Air Jordan will be. ⛹🏻♂️👟
How did the Air Jordan become so iconic?
According to legend, it did good Air Jordan The NBA initially banned the first version because its colors violated league rules. Michael Jordan didn't care that much, He wore Air Jordan 1s in every game. – and was fined $5,000 after each game. Nike paid him the fine – probably seeing it as a lucrative marketing expense. 😂
This gave the initial popularity, which did not let me down later. By the end of the 80s and the 90s, it had become a status symbol Air Jordan 1. Everyone wanted shoes like these. 🙋🙋♂️
The Air Jordan has gone through many iterations since then – but the most iconic maybe to this day Air Jordan 1It is no coincidence that the original version is still produced today.
Jordan Brand
The Air Jordandthe Nike was responsible for the birth of sneakers, but it always tried to give it and let it have its own identity. This is also proven by the fact that Air Jordan 3Starting from , the shoes got their own logo: the (became) famous Jumpman silhouette.
The Air Jordan means one with young, vibrant talents. Vin Baker, Eddie Jones, Derek Anderson, Michael Finley and Ray Allen all embodied this, which is why they became the familiar faces of the Jordan Brand after Michael Jordan's retirement. They contributed a lot to making the brand attractive to future generations. ⛹🏻♀️👶🏻
But it's not just basketball players who have become Jordan Brand ambassadors. They've also become ambassadors from every segment of the sports world. messengers the brand, they increasingly started to produce non-basketball-specific shoes.
This is how the Jordan Brand. This is how it became Jumpman logo a symbol of excellence and talent – the Air Jordan and has become one of the most famous sneakers, and a real status symbol…🧐
🤓 A little addition: The Jordan brand and the Air Jordan sneaker are not the same thing. It is true that both are associated with Michael Jordan, but that does not mean that they should be confused. The Jordan brand includes many different products - only one of which is the Air JordanWhether this is actually the most well-known is another matter.
Dunk
Let's jump into another story now! 🤸🏻♂️
The (also affiliated with Nike) Dunk sneakers its story also dates back to the 1980s. And as the Air Jordan 1The first Dunk was also designed by Peter C. Moore.(He knew something, that's for sure! 👌🏻)
THE Dunk sneakers introductory campaign for Be True To Your School It was named after him – no coincidence! The first color variations were all based on the colors and spirit of a particular college/university. Sponsored the most popular college basketball teams Nike, too, which was a really good move from a marketing perspective: every fellow student fan wanted shoes like the ones their school's stars wore. ⛹🏿♀️⛹🏿
Then the dice turned! 🎲
THE DunkThey quickly lost their popularity: they were checked out by the JordanHowever, a subculture has discovered its own Dunk-okt: the skateboarders They became incredibly popular among runners. They were comfortable, provided traction, and held up well to wear and tear.
Then in the 1990s, Nike decided it was time again. hypeto -to Dunk sneakersThey re-released the previous shoes – with a few new versions, of course.
However, the next big wave of Dunk craze was still a while away. The turn of the millennium brought the real Dunk fever. 🌡️
Dunk Fever
In 2001, in a collaboration between the fashion house Stussy and Nike three sneakers (these were the first Dunks to be created as a result of a collaboration). The fact that Nike collaborated with a brand that was known and loved by skateboarders clearly served the purpose of consciously opening up to skateboarders. 🎯
However, this goal was only partially achieved at that time. What really hit the mark was the Nike SB Dunk Nike asked Sandy Bodecker to come up with something that would be a hit with skateboarders. Bodecker took the plunge and asked skateboarders themselves what kind of shoes they wanted. Based on their answers, he created one of the most successful and best sneakers ever: the Nike SB (SkateBoarding or Sandy Bodecker) Dunk line. Skateboarders loved the puffed tongue, the thick outsole. 🙏
Nike acquired got himself some cool skateboarders (Danny Supa, Richard Mulder, Gino Ianucci, Reese Forbes) and skateboard shops (Chocolate Skateboards, Zoo York) – lots of new SB Dunks hit the market.
And then we managed to do it all put it on with a shovel! 🧹
In 2002, the biggest figure in the New York skateboarding subculture, Kenneth McGriff, and the Supreme Team he founded also gave their allegiance to Nike. The Supreme x Nike SB success series.
And in 2005, the release of the Pigeon Dunks sparked another legendary event. On the day the shoes were released, such a wild crowd gathered and fought over each piece that the police had to intervene in the incident. Those lucky enough to make a purchase had to be escorted out of the store by police. The events were, of course, on the front pages of the newspapers the next day. And there was no better advertisement than that. 👮♂️
Travis Scott and Virgil Abloh
Then, by the 2010s, enthusiasm for the Dunks had waned again. It seemed like the age of the Dunk sneakers was over, and many people were starting to bury them. ⚰️
Then came Travis Scott! 👼🏾
The fearless rapper became successful with Nike Dunks on his feet, making the Dunk-okt – fans, then lovers of rap and hip hop also all Dunkthey started wearing. 👟
Then the rapper came together With Kylie Jenner – and of course, Kylie's feet too Dunk This made it popular among women as well. Dunk-ok. 💥😱
And the story doesn't end here!
One of the most influential fashion designers, Virgil Abloh also joined the party. The market was Nike Dunk Low Off-White – and then every sneaker was a huge success, which had something to do with Virgil Abloh, and it also helped the sales numbers of the previous Dunks. 💣
Recently, a sad incident made Dunks popular again: Virgil Abloh's death. The fashion designer passed away due to illness at the end of 2021. His memory is preserved by his incredibly rich and influential work - including the Dunk sneakers he designed.
Yeezy
If you haven't heard of Kanye West (Ye), you're either not on this planet - or you've come a long way. The twenty-plus Grammy Award-winning rapper is a defining figure in 21st-century rap, hip-hop and pop culture, and one of the most influential artists of all time. ☝🏿
Okay, it's over. who is who minutes, let's get to the point: Kanye West is Yeezy with sneakers fundamentally changed sneaker culture. 👀
In the early 2000s, Kanye still wore colorful clothes (unlike his current style). This is how his trademark shoes, designed in collaboration with a Japanese clothing brand, BAPE (BAPE "Dropout Bear" Bapesta), became for a time.
Soon after, as Ye's style began to change, he began collaborating with a much more elegant brand: Louis Vuitton. This collaboration resulted in three shoes (in different colorways).
Then Kanye West got to Nike and welcomed the Yeezyera. At the 2008 Grammy Awards, Ye appeared in a shoe that was considered a precursor to the Air Yeezy I, and created it. the demand for Yeezy sneakers. The Air Yeezy I was eventually released in three colorways.
Three years later, the Air Yeezy 2 was released – initially with two colorways, and then two years later with a third. The latter, the Air Yeezy 2 Red October went really big – it looks awesome. Yet this shoe was the last piece of Kanye and Nike's collaboration. 🔚
Kanye and Adidas
In 2015, it became public that Kanye signed a deal with Adidas, and releases the Adidas Yeezy Sneaker product line. He reportedly switched to Adidas because the brand gave him complete freedom to design the shoes.
This is how the Adidas Yeezy Boost 750 was born, followed by the Yeezy Boost 350 "Turtle Dove." Many believe that this is when the Yeezy name became what it is: a symbol of extravagant hype. 😎
At the end of 2015, Kanye came out with a completely new model: the Yeezy 950 Duck boot, which, in addition to the usual color variations, also came in a brand new color variant: Peyote.
Shortly after, the second generation of the Yeezy Boost 350 was released. This was the first Yeezy to feature the inscription “SPLY-350” and it became such a success that more than 60 color variations were eventually released.
Yeezy shoes were getting more expensive every day. Kanye wasn't happy about that, and he wasn't happy about the fact that people were fighting over the new shoes, even risking their lives. That was his goal is to make his shoes accessible to everyone. So they started producing more and more shoes, in more and more colors. The price of sneakers decreased and they became widely available. 🤜🤛
Then at the end of 2022 Kanye stirred up the stagnant waters. He made anti-Semitic, hateful remarks, which set off a serious avalanche. Practically everyone broke their contract with him, with whom he was associated – including Adidas. The case is still quite hot even now, in the first half of 2023: it is not yet clear what the outcome will be, for example, because the number of Yeezy fans has decreased. Adidas is currently trying to get rid of 1.2 billion euros worth of unsold Yeezy sneakers – preferably without causing a loss… 😬😲
III. What kind of sneaker suits you?
Now that the bell has finally rung and the break is over, it's time to get to the point: What kind of sneaker suits you?
Well, the short answer is that any! 🤭
We confess that sneakers are closer to art and self-expression, as with fashion itself. And the good thing about art is that there are practically no rules! If you are original, you can be unconventional, you can go against the grain, you can create something that no one has thought of before! 🎨
So if you know exactly which one sneakers If you are unsure about which one best suits your character and style, then don't listen to all the advice - wear the one you feel is right for you. It's you! 👊
And only read on if you don't have that feeling, even if you look at them in vain (for example here)! If you have your chosen one (or ones), don't hesitate any longer, order from us today!
The sneaker for the season
Boomers used to say that sneakers "universal". 👵🧓
Well, it may be a boomer text, but there's something to it. No matter what outfit you wear and no matter what season it is, sneaker, it will look good on you! It can be summer, winter, autumn, spring, you can wear jeans, a sweatshirt, a jacket – A sneaker will match your outfit and the season! ⛅️❄️
So, there's really no really smart or universally valid truth to be said about the relationship between sneakers and the seasons. At most, in muddy weather (from late autumn to early spring), a white sneaker is not necessarily a good choice - unless you like to clean your shoes carefully every night. (I mean, this is no joke, there are people who are that big He cherishes his step, that he cleans it every night. Hats off! 🎩)
And speaking of colors: light colors are very popular in spring and summer; in winter, darker colors tend to come out. Fortunately the sneakers between then really you will find every shade, so if you want to take this into account, there's nothing wrong with that!
Sneakers for boys and men
This is it "universal" That's really good stuff. It fits here: there's really no such thing as a men's or a women's sneaker. Well, there are a few sneakers that boys rarely wear (like the Nike Dunk Low Fuchsia)... but we really can't say something we've never seen on any girl before! 💃
The Air Jordan 1 Mid True Blue It could perhaps be called boyish because of the gray leather inserts placed on a white leather base.
Or maybe thanks to the suede material, Air Jordan 1 Low SP Travis Scott Black PhantomI prefer one too elegant man We can imagine it best for appearance. But we may be wrong… 🤔
Sneakers for girls
If you look closely, it Adidas Yeezy Boost 350 V2 “Light”you can see that it is not actually off-white, but pink nuanced. 🌸
THE Nike Dunk Low Next Nature “White Mint” and it's like a glass ice-cold, refreshing lemonade would have turned into a sneaker. 🍋🥤
And then the for punch cake hairy Air Jordan 1 Mid Coral ChalkWe didn't even mention it. 🍰
Why do we say these things? Because perhaps these are the nuances that are specifically girlish they make sneakers. 💁
But again, nothing is set in stone! So, whether you're a pretty girl or a naughty guy, you can easily buy any sneaker!
Where will you wear it?
Last but not least, let's take a look at a practical point of view!
It is worth considering that What are you buying shoes for now?
If for everyday wear, and you'll be on your feet all day, then a sneaker that has really good breathability might be a good choice. (For example, sneakers with suede inserts are usually like that.) 🌬️
Or if you know that You will walk a lot in it, then you should definitely look for shoes that you know you can comfortably walk in for a long time. 🚶
If you prefer you will lead it, In that case, it's worth choosing a shoe with a particularly flat sole so that you don't have any problems when you step on the gas! 🏎️
If you're a real pro, you have different sneakers for every purpose and every occasion. (or will be). There are a couple or two in which to school you walk (and/or to work). There is one in which to have fun, to relax. There is one that for elegant occasions excellent. And there are some in which you can to hike, walk, travel. And of course there is another one in which you play sports. If you build your wardrobe skillfully, over time you will develop a sense of when to wear which items. sneakers it falls on your feet.
And you can get your latest sneakers right now, just click hereand browse the offer!
We're glad you're here, and we hope to send you one of the coolest shoes soon! 😻
If you liked the post, feel free to share it with your friends and acquaintances - or you can even send it to your parents so they finally understand what makes sneakers so cool! 🤭
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