The history of Nike – from a pipe to world domination

Nike is now much more than a sports brand - a global icon that unites performance, innovation and fashion. An international phenomenon that has shaped generations and redefined the boundaries of sport and fashion.

The Basics – Blue Ribbon Sports

Nike's history began in 1964 when Phil Knight and his trainer Bill Bowerman founded a company called Blue Ribbon Sports . Initially, they sold running shoes from the Japanese company Onitsuka Tiger in the United States.

In 1971, the turning point came: a new name, a new image, a new direction. The company adopted the name Nike (after the Greek goddess of victory) and the iconic Swoosh logo was born, which has been a symbol of movement, speed and performance ever since.

Innovation at every step

Nike has always been at the forefront of innovation. Some technological milestones include:

• Air Max : The visible air unit revolutionized the world of sneakers.
• Flyknit : Lightweight, flexible and eco-friendly upper – where performance meets sustainability.
• React : Extra soft yet energetic sole construction that is both comfortable and dynamic.

These innovations have taken Nike shoes to a new level not only in sports but also in streetwear fashion.

Cult collaborations

One of the keys to Nike 's success lies in strategic collaborations. They have worked with names that have a cultural impact around the world:

Travis Scott – The rapper and designer's reimagined Jordan and Air Max models sell out in no time.
Off-White (Virgil Abloh) – The “The Ten” collection reinterpreted the classics.
Sacai, Ambush, Stüssy – High fashion meets sport.

These collabs are not only fashion items, but also collector's items - and of course they can also be found in the OnSize.eu range!

The Breakthrough – Air Jordan and Technological Innovations

Nike's real breakthrough came in the 1980s, when they launched Nike Air technology and signed Michael Jordan in 1984. The Air Jordan collection exploded into the public consciousness not only as a sports shoe, but also as a cultural icon.

Nike today – more than shoes

Nike is now more than just a running shoe and sportswear brand, it embodies a complete lifestyle. Their iconic campaigns (such as “Just Do It”) inspire people around the world, while their products are also popular in fashion and streetwear. The brand is constantly present in new trends, sustainable solutions and digital innovations.

The new icon of the generation

For young people, Nike is now not just a sports brand, but a lifestyle. The brand has moved from gyms and stadiums to the streets, clubs and social platforms. Nike is the embodiment of “sports-turned-style”, where functionality meets self-expression.

Discover the latest Nike models at OnSize.eu!

Whether you're interested in a classic Air Force 1 , a modern Air Max Plus , or a unique Travis Scott collection , you're guaranteed to find your favorite in our online store.

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image source: Nike