TikTok is one of the most powerful drivers of sneaker culture today. Short videos and challenges can turn a model or style into a global trend in an instant.
TikTok and the sneaker hashtag effect
Relevant TikTok hashtags – such as #sneakers, #sneakerhead, #nike, #jordan4 – collectively generate tens of billions of views. More specialized hashtags, such as #sneakerhead and #jordan4, show exceptionally high engagement, thus supporting exclusive, limited drop models to go viral.
TikTok top trends in 2025
Retro and low-profile sneaker
Retro footwear is back on TikTok, with hashtags for classic models like Puma Speedcat OG, Adidas Gazelle, Onitsuka Tiger Mexico 66 and more exploding. The platform promotes ultra-thin, clean retro styles that reflect the identity of the younger generation.
Colorful, characterful models
TikTok users are boldly wearing brightly colored, characterful sneaker designs – retro greens, light brown latte tones, red or cheerful yellow shades can be prominent in summer trends.
This is part of the "quiet luxury" aspiration, where understated elegance is combined with discreet color contrast.
DIY and personalization
Creativity and personal style are more important than ever. On TikTok, people are building their own sneaker variations using charms and colorful laces.
TikTok has become a bottom-up, structured trend factory for sneaker specialists. The platform inspires a revival of retro and minimalist models, while personalization and creative styling also take center stage. Low-profile retro sneakers, sneakerina and boxing sneaker hybrids, and DIY decor characterize the viral sneaker fashion of 2025.
Current sneaker trends on TikTok in 2025
Chunky sneaker – the oversized style is back
Chunky sneaker models with robust, pronounced soles will continue to dominate in 2025, especially in the women's line. The "dad shoes" trend has returned in a new guise, often in the form of colorful, retro-effect panels.
TOP models:
- New Balance 1906 and 9060
- Asics 1130
- Puma Lamelo
Styling idea: Loose cargo pants, oversized hoodie, or sporty skirt.
Retro style – the '90s and 2000s are making a comeback
Low-profile, classic silhouettes are in their prime. TikTokers are showing off how they're re-wearing Samba, Gazelle, and Onitsuka Tiger models - vintage but fresh.
TOP models:
- Adidas Samba ,
- Adidas Gazelle ,
- Nike Dunk ,
- Nike AIR FORCE 1 07
If you want to learn more about sneaker trends in 2025 , read our previous article!
Slip-on sneaker – comfortable and trendy at the same time
Laceless shoes are back in fashion, especially among minimalists and casual style lovers. They are the perfect choice for urban, summer looks or even work.
TOP models:
Platform sneaker – elevated style
Platform shoes not only add height, but also visually elongate the leg, making them a favorite among fashion TikTokers.
TOP models:
- Converse Run Star Hike,
- Nike Air Force 1 Low,
- Puma Mayze,
- Buffalo London platform
TikTokers who define sneaker culture
The following TikTok influencers (with millions of followers) play a trend-setting role in sneaker communities:
@wisekicks
- Sneaker review + streetwear collections
- Limited drop demonstrations, styling tips
@shoelover99
- DIY and sneaker customize content
- Charms, lace swap and colorful sole design tips
@amyshoeaddict
- Women's sneaker content – chunky & platform
- Styling: feminine pieces with sneakers
@kicksontrend
- Current trend forecasts, early leaks
Hashtags worth following on TikTok
These are the most important sneaker-related hashtags if you want to stay up to date:
- #SneakerTok – general sneaker community
- #SneakerTrend2025 – current models and styling
- ChunkySneakers – models with robust soles
- RetroSneakers – returning classics
- #SneakerHaul – unboxing, new purchases
- #SneakerCheck – outfit + shoe shows
- #DIYsneakers /
- #CustomSneakers – your own design
- #PlatformSneakers – a popular women's trend
- #TikTokFashion – a combination of clothes and sneakers
If you want to stay up to date with the latest sneaker trends or our promotions, follow us on Instagram and TikTok !
image source: x.com , cheekychain.com , ar.pinterest.com
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